Paramount’s total global subscriber count for Paramount+ increased 22% QoQ (to 56mn) vs ST MAUs on the Paramount+ mobile app, up 19% QoQ, propelled by strong content offerings including NFL on CBS games, Top Gun: Maverick, Tulsa King, and Yellowstoneĭespite a strong content slate propelling subscriber growth on Paramount+, streaming losses have continued to mount for the company, reporting a $1.82bn loss in its direct-to-consumer arm (vs the guided-to $1. US ad spend by cryptocurrency exchanges as of 2023 YTD is down 96% vs Feb’22 in the wake of crypto winter, regulatory headwinds, and widespread fraud accusations (per PM) Not even Molson Coors CEO Gavin Hattersley knew which brand would be featured in his company. Notably missing from this year’s assortment of Super Bowl advertisers were cryptocurrency exchanges. If you were surprised to see Blue Moon in a Super Bowl ad, you weren’t the only one. New ecommerce retail app Temu grew installs by 53% DoD on Super Bowl Sunday, driven by its gameday ad “Shop Like a Billionaire” Per Pathmatics by ST, Temu’s US ad spend as of 2023 YTD is up ~20% vs the Sep-Dec period in 2022
Pathmatics by Sensor Tower data indicates that DraftKings and FanDuel ramped up US ad spend by 186% and 101% WoW (week ended Feb 12), driving new app installs (and potentially sign-ups) the week of Super Bowl LVII: New installs on DraftKings and FanDuel sportsbooks increased 283% and 176% WoW (for the week ended Feb 12), per ST data
